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Better #CheckYourSelfie Before You Wreck Yourself
(PRESS RELEASE)
As Breast Cancer Prevention Month begins, so too does the #CHECKYOURSELFIE campaign from the California based Keep A Breast Foundation (KAB), in support of global breast cancer education and awareness. Any support you could give this initiative (as well as on social media!) would be so greatly appreciated. Please find the official press release for more details below.
The #CHECKYOURSELFIE website in now live, including an awesome video at www.checkyourselfie.org which you’re welcome to use for your coverage. Also, check out images of the campaign here – http://bit.ly/1DVSFFA
KAB (www.keep-a-breast.org) is a youth-focussed breast cancer foundation, with a bit of a difference – using edgy, fun, and playful education campaigns to spark conversation with young people about breast health. They launched “i love boobies” bracelets, and the “Non Toxic Revolution”, and this October, they’re asking people from across the world to post a three finger photo-pledge and by downloading the “Check Yourself” mobile app, which gives step-by-step guidance on “how to” do a breast self-exam, and allows you to set monthly reminder push notifications.
