Kelly Slater Makes Official Announcement of New Brand “Outerknown”

By on September 8, 2014

Earlier this year 11X world champion Kelly Slater announced he had ended his 20-year-plus relationship with Quiksilver to start his own brand, and here to talk about it is the man himself, Kelly Slater.

It’s been a long time coming and I’m proud to let you know that the clothing brand I’ve been working on has launched our ‘Handshake Website’ at this morning. Our team, led by designer John Moore and supported by our strategic partner, The Kering Group, are tirelessly working on a brand that blends the relationship between style, sustainability, and travel. I believe we have an obligation to build better products and understand the way our consumption impacts the world around us. In saying that, the focus of our brand is to make a product that has a positive effect on every possible level. I look forward to telling you more as the brand develops and beginning today you can follow our daily feed at Outerknown to learn more.

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