Does Star Wars X Santa Cruz = Cool Skateboards? (Kids will do the math)

By on September 25, 2014

Everyone knows Star Wars was and has been the most overproduced brand in movie history. From clothing, bed spreads, McDonalds toys, action figures, you name it! There’s not a single product in the world that hasn’t been emblazoned with the Star Wars logo or one of its characters. So it should come as no surprise that legendary skateboard company Santa Cruz has teamed up with George Lucas Productions for a custom licensing deal that will feature Star Wars characters in all their glory on a new line of skateboards. But one has to ask: Considering that kids these days don’t really think Star Wars is cool anymore, will anyone buy them? Truth is, nothing can compete with some of the legendary Santa Cruz graphics from the past, from artists like Jimbo Phillips … but we’ll have to wait and see.

About Skip Snead

Action Sport Media